Presentation-Visual-Aids-视觉化简报---V课件3.ppt

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1、PRESENTATION AIDS,EFFECTIVE VIUSL SLIDES,PRESENTATION AIDSEFFECTIVE VIU,DEATH BY POWERPOINT,DEATH BY POWERPOINT,Lets get started with,Lets get started with,Killing Your Audiences with PowerPoint,STOP,Killing Your Audiences with Po,can be highly boring for your,Presentation-Visual-Aids-视觉化简报-V课件3,Bor

2、edom,Boredom,Presentation-Visual-Aids-视觉化简报-V课件3,Slow and painfuldeath,Slow and painfuldeath,MOST presentations,MOST presentations,訊息,KISS原則 (Keep It Simple and Stupid) 文字的使用 字體大小標題的使用勿用標點符號,縮寫的使用數字的使用關聯資訊的使用圖表的使用 動畫的使用 資訊來源,簡報設計的原則是KISS (Keep It Simple and Stupid)。其實準備簡報內容和寫文章是一樣的，訂好題目後，先列出大綱，把重要的觀

3、念和關鍵字的關連性架構出來，接下來再加上創意，以數據、圖表、動畫等視覺工具來輔助說明。,訊息KISS原則 (Keep It Simple and S,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,So what was wrong ?,So what was wrong ?,Too many words,Too many words,No Images,No Images,Slides double as hand-outs,Slides double as,data dumps,data dum

4、ps,Ultimate Effect?,Ultimate Effect?,Presentation-Visual-Aids-视觉化简报-V课件3,WHY this happen ?,WHY this happen ?,is 22 years old,is 22 years old,Back then,Back then,People had to use,People had to use,Presentation-Visual-Aids-视觉化简报-V课件3,or,or,Presentation-Visual-Aids-视觉化简报-V课件3,And these ,And these ,Wer

5、e VERY expensive,Were VERY expensive,Presentation-Visual-Aids-视觉化简报-V课件3,訊息,KISS原則 (Keep It Simple and Stupid) 文字的使用 字體大小標題的使用勿用標點符號,縮寫的使用數字的使用關聯資訊的使用圖表的使用 動畫的使用 資訊來源,簡報設計的原則是KISS (Keep It Simple and Stupid)。其實準備簡報內容和寫文章是一樣的，訂好題目後，先列出大綱，把重要的觀念和關鍵字的關連性架構出來，接下來再加上創意，以數據、圖表、動畫等視覺工具來輔助說明。,So people got

6、into the habits,訊息KISS原則 (Keep It Simple and S,But, nowadays,But, nowadays,How much a PPT slide ?,How much a PPT slide ?,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,RESEARCH & STUDY,RESEARCH & STUDY,What work best for the audiences to learn,What work best,1st,How we take

7、in information during a presentation?,1stHow we take in information,7%,55%,38%,7%55%38%,55%,38%,7%,visual,vocal,text,55%38%7%visualvocaltext,2nd,What make the presentation memorable ?,2ndWhat make the presentation,Message retention after 3 days,10%50%Bullet Visual Message re,Because a picture,Becaus

8、e a picture,“ worth a thousand words “,“ worth a thousand words “,How people learn,How people learn,Cognitive Load Theory,Cognitive Load Theory,Limited Capacity,Limited,+ / - 2,Information elements at once,+ / - 2Information elements at,Two receiving channels,Visual & Auditory,Two receiving channels

9、Visual &,Images,Text,Narration,?,Images TextNarration?,Narration,Visual,NarrationAuditoryVisual,Narration,Text,X,NarrationAuditoryVisualTextX,If youre reading thisYoure not listening.,If youre reading this,listen,read,We can NOT do both at the same time,listenreadWe can NOT do both a,Narration,Text,

10、X,Images,X,NarrationAuditoryVisualTextXIm,Narration,Text,Images,NarrationAuditoryVisualTextIma,Treasure chest - Information,Treasure chest - Information,TOGETHER its more productive,TOGETHER,Conclusion,Conclusion,Less is more,化繁為簡,Less is more化繁為簡,Blend Data/ Image圖文並茂,Blend Data/ Image,Better NOT u

11、se bullet points,Better NOT use bullet points,BLENDDATA/ TEXT/ IMAGE,BLEND,Data/ chart = logic,Data/ chart = logic,Images = emotion,Images = emotion,mix & match,mix & match,data,symbol& image,+,datasymbol& image+,Data are convincing,2+2=4,16 =4,Data are convincing2+2=416 =4,Symbols are compelling,Sy

12、mbols are compelling,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,Combine logic& emotion,Combine,TOGETHERThey are good communication.,TOGETHER,This is BAD communication,This is BAD communication,訊息,KISS原則 (Keep It Simple and Stupid) 文字的使

13、用 字體大小標題的使用勿用標點符號,縮寫的使用數字的使用關聯資訊的使用圖表的使用 動畫的使用 資訊來源,簡報設計的原則是KISS (Keep It Simple and Stupid)。其實準備簡報內容和寫文章是一樣的，訂好題目後，先列出大綱，把重要的觀念和關鍵字的關連性架構出來，接下來再加上創意，以數據、圖表、動畫等視覺工具來輔助說明。,訊息KISS原則 (Keep It Simple and S,This is GOOD communication,This is GOOD communication,good,better,NO FINE $500goodbetter,CREATE CO

14、OL SLIDES,CREATE,2 Principles,2 Principles,Visual,Visual,Simplicity,Simplicity,“ Simplicity is the ultimate sophistication” Leonardo Da Vinci,“ Simplicity is the,Make everything as simple as possible, but not simpler.,Make everything as simple as p,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Vi

15、sual-Aids-视觉化简报-V课件3,Tips,Tips,Bullets kill, kill bulletsNever use clip artUse images to carry the message and evoke emotionsOnly use images that match your messageKISS principle a) font& Size matters Goldilocks effect c) Make only one point per slide d) Six words per slide the max e) Less is moreLa

16、w of maximum contrastChoose proper colors,Slide Design Tips,Bullets kill, kill bulletsSlid,Bullet points kills,Bullet points kills,Lets BREAK it down,Lets BREAK it down,Bullet points killsKill bullet points,Bullet points kills,NEVER use clip art!,NEVER,Use Images to carry the message,Use Images to c

17、arry,and evoke emotions,and evoke emotions,Presentation-Visual-Aids-视觉化简报-V课件3,Use picture to communicate, not to decorate,Use picture to communicate,Convey nothing,Ditch it!,Convey nothing, FONTs are important , FONTs are important ,Use images to carry the message and evoke emotionsNever use clip a

18、rtKISS principle a) font& Size matters Goldilocks effect c) Make only one point per slide d) Six words per slide the max e) Less is moreLaw of maximum contrastChoose proper colors,Slide Design Tips,Use images to carry the messag,Presentation-Visual-Aids-视觉化简报-V课件3,SIZE matters,SIZE matters, Goldiloc

19、ks Effect , Goldilocks Effect ,This is 10 point,This is 15 point,This is 20 point,This is 25 point,This is 30 point,This is 40 point,This is 50 point,This is 60 point,This is 10 pointThis is 15 poi,Not too big,Not too big,Not too big,Not too small,Not too bigNot too small,Not too big,Not too small,J

20、ust perfect,Not too bigNot too smallJust p,Make only ONE point per slide,Make only ONE point per slide,Words Per Slide Max,Words Per Slide Max,And when it comes to words up on screen, you should try and pare it back to the minimum you can get away with. In this circumstance, less is really more,And

21、when it comes to words up,And when it comes to words up on screen, you should try and pare it back to the minimum you can get away with. In this circumstance, less is really more,And when it comes to words up,Less is more,Less is more,“ If you cant explain it simply, you dont understand it well enou

22、gh.”,Less is more,“ If you cant explain it simp,“ Empty space is not nothing, its a powerful something ” Garr Reynolds, professor of marketing at Kansai Gaidai University,“ Empty space is not nothing, Law of max. contrast , Law of max. contrast ,Law of maximum contrast,Law of maximum contrast,Law of

23、 maximum contrast,Law of maximum contrast,Law of maximum contrast,Law of maximum contrastLaw of,This is almost as bad,This is almost as bad,Maybe this will be better,Maybe this will be better,Yes, this is better.,Yes, this is better.,Wellhow about this?,Wellhow about this?,Make sure they,JUMP,OUT,Ma

24、ke sure theyJUMPOUT, Proper Colors , Proper Colors ,Colors convey meaning and emotion,Colors convey,Dependable,Trustworthy,Committed,DependableTrustworthyCommitted,Tranquil,Peaceful,Refreshing,TranquilPeacefulRefreshing,Positive,Passion,Exciting,PositivePassionExciting,Optimism,Hope,Happiness,Optimi

25、smHopeHappiness,Royal,Mystic,RoyalMystic,Fun,Energy,Warmth,Friendly,FunEnergyWarmthFriendly,WHERE TO DIG OUT PHOTOS ?,WHERE TO DIG OUT PHOTOS ?,Where,Where,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,

26、Presentation-Visual-Aids-视觉化简报-V课件3,Presentation-Visual-Aids-视觉化简报-V课件3,% chance of achieving objectives,% chance of achieving objectiv,Double chance of archiving objectives,Visual Bullet 67%33%Double cha,Presentation-Visual-Aids-视觉化简报-V课件3,THANK YOU !,THANK YOU !,ByJoe Lo,By,Presentation-Visual-Aids-视觉化简报-V课件3,