牛津译林版 模块四 advertising M4U1 welcome to this unit.ppt
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1、Unit 1,Advertising,What is the usage of advertising?Do you like it?Why or why not?,The city is in your hands.,Do you know other forms of advertisements?,Lets enjoy two video clips,public service advertisement,What do you want to say after watching it?,Free talk,1.Whats advertising?,An advertisement
2、provides information and uses persuasive _ and exciting _ to encourage people to _ or service or _ an idea.,language,images,buy a product,believe in,2.Where can we find these ads?,On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,in buses,etc.,TV advertising,billboard advertisi
3、ng,广告牌;告示牌,busadvertising,Newspaper advertising,Types of advertisements,Commercial advertisements The aim/goal/purpose:To promote a product or service.Public service advertisements(PSAs)The aim/goal/purpose:To educate people about health,safety or any other problem which affects public welfare.,社会福利
4、,Look at the four ads in the textbook.Try to answer these questions:,What images can you see on each poster?,What can you read on each poster?,What does each advertisement try to tell us?,This poster is a commercial advertisement.It offers the airline service.It uses“I love to fly with Oxlin Airline
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