Consumer Electronics Survey Regional Results.ppt
《Consumer Electronics Survey Regional Results.ppt》由会员分享,可在线阅读,更多相关《Consumer Electronics Survey Regional Results.ppt(54页珍藏版)》请在三一办公上搜索。
1、Consumer Electronics Survey-Regional Results-,Celia FanRegional Media AnalystDecember,Contents,Survey overview&profile of MSN/Windows Live usersExecutive summaryResearching consumer electronics informationOwnership&purchase intent of consumer electronicsPurchase criteriaGift givingUsage of MSN/Windo
2、ws Live services,2,Survey Overview,*Includes:Australia,China,Hong Kong,India,Japan,Malaysia,Singapore,S.Korea,Taiwan,Thailand,3,MSN/Windows Live User Profile,Gender,AgeAverage age:31,Occupation,4,Source:MSN/Windows Live Online Consumer Electronics Survey 2007 10 countries conducted by Synovate,Sligh
3、tly male skewed(58%)70%aged 15-3467%are working34%are top/middle managers,professionals,Executive Summary,The Internet-The source for researching consumer electronics,86%of respondents use the Internet to look for consumer electronics information,far ahead of the next most used sources newspapers(37
4、%),word-of-mouth(37%)and brochures/catalogues(36%).Over half(57%)consider the Internet the MOST important source,again leading the second most important source(word-of-mouth:10%)by a large margin.The Internet is the preferred choice because of its convenience(68%),ease of comparing product features(
5、64%),and ease of comparing prices(61%).,Among the online resources people use,manufacturer Web sites(57%)and portals(55%)such as MSN are the most used resources.Product review Web sites(41%)follow at a distance.,Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,6,
6、Criteria driving consumer electronics purchases,The key criteria for selecting consumer electronics products include:price(66%),quality(59%)and product features(41%).Brand name is ranked fourth regionally but it is the third most important criteria in China and India.Brand loyalty is key too especia
7、lly in China.52%of respondents across all ten surveyed markets tend to be loyal toward one particular brand of electronics equipment.The corresponding figure for China respondents is 65%.,Children have purchase influences in lots of things with consumer electronics included.They have more influences
8、 in the purchase of computers(49%)and TV(45%),but least influence in PDAs(17%).,Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,7,MSN/Windows Live delivers quality audience,MSN/Windows Live helps advertisers reach household decision makers on consumer electronic
9、s effectively 87%are sole/main/joint decision makers.MSN/Windows Live users have high ownership of:Mobile phones/PDA/smartphones(89%)Desktop computers(73%)Digital cameras/camcorders(68%)And purchase intent(in next 12 months)is also high:Mobile phones/PDA/smartphones(37%)Digital cameras/camcorders(29
10、%)Laptop computers(26%)77%of MSN/Windows Live users intend to buy at least one consumer electronics item in the next 12 months,with an estimated spend of US$1,810 in a year.,Projecting to the total number of MSN/Windows Live users in the surveyed markets,this equals a potential market of US$173 bill
11、ion for consumer electronics in a year.This is definitely a compelling figure for consumer electronics advertisers.,Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,8,Researching consumer electronics information,MSN/Windows Live users trust the Internet&communica
12、te online about consumer electronics,Q.Please tell us how much you agree or disagree with each of the following statements.Base:10 countries-All respondents(Sample size:9,531)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,Strongly agree/Agree to the statements,
13、10,Q.When searching for product information on consumer electronics,which of the following sources do you usually use?Q.When searching for product information on consumer electronics,which do you think is the most important?Base:10 countries-All respondents(Sample size:9,531)Source:MSN/Windows Live
14、Online Consumer Electronics Survey 2007 conducted by Synovate,The Internet The most used&most indispensable source for researching consumer electronics,11,Most important source,InternetNewspapersFriends/Relatives/ColleaguesBrochures/CataloguesTVMagazines(general interest)Electronics-related magazine
15、sSalesperson at storeEmail offers/programs subscribe toDirect mailRadioOthers,Sources used,Q.When searching for product information on consumer electronics,which of the following sources do you usually use?Base:10 countries-All respondents(Sample size:9,531)Source:MSN/Windows Live Online Consumer El
16、ectronics Survey 2007 conducted by Synovate,The Internet The most used source across countries,12,Sources used for researching consumer electronics information(Top 3 in red),Q.When searching for product information on consumer electronics,which do you think is the most important?Base:10 countries-Al
17、l respondents(Sample size:9,531)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,The Internet The most indispensable source,13,Most important source for researching consumer electronics information,Portals are important online resources for researching consumer e
18、lectronics information,Online resources used for researching product information,Q.What types of websites/services do you use when you search for product information on consumer electronics?Base:10 countries-Those who have used Internet to search for product information on consumer electronics(Sampl
19、e size:8,159)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,14,Manufacturer websites&portals are popular online resources to research for consumer electronics,Online resources used for researching product information,Q.What types of websites/services do you use
20、 when you search for product information on consumer electronics?Base:10 countries-Those who have used Internet to search for product information on consumer electronics(Sample size:8,159)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,15,Online gives the conven
21、ience&ease of comparison,Reasons for using online to research consumer electronics,Q.Which of the following are your reasons for using online to search for consumer electronics information?Base:10 countries-Those who have used Internet to search for product information on consumer electronics(Sample
22、 size:8,159)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,16,Reasons for using online to research consumer electronics,Q.Which of the following are your reasons for using online to search for consumer electronics information?Base:10 countries-Those who have us
23、ed Internet to search for product information on consumer electronics(Sample size:8,159)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,17,Online gives the convenience&ease of comparison,Items researched/purchased/will purchase online,Consumer electronics produc
24、ts,18,Q.Which of the following products have you researched into using the Internet in past 12 months?Q.Which of the following products have you bought over the Internet in past 12 months?Q.Which of the following products do you plan to purchase on the Internet in next 12 months?Base:10 countries-Al
25、l respondents(Sample size:9,531)Source:MSN/Windows Live Online Consumer Electronics Survey 2007 conducted by Synovate,Plan to purchase online,Bought online,Researched online,Have performed this80%24%35%,Mobile phones&laptop computers are the most researched items online,Consumer electronics research
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Consumer Electronics Survey Regional Results
链接地址:https://www.31ppt.com/p-2901619.html