仲量联行廊坊零售物业市场研究.ppt
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1、廊坊零售物业宏观环境Macroeconomics of Retail Property Market,廊坊市商业就业人口Commercial Employment,注Note:商业就业人口这里指的是从事批发和零售、住宿和餐饮业的就业人口。Commercial Employment refers to employment in Wholesale and Retail business and Lodging&Restaurant industry.A代表商业就业人口占总就业人口的比例。A represents the ratio of Commercial Employment over t
2、otal employment.B代表商业就业人口占第三产业就业人口的比例。B represents the ratio of Commercial Employment over tertiary industry employment.Source:Statistic Bureau of Langfang,商业提供了重要的就业渠道。Commercial industry provides important employment channel for City of Langfang.廊坊市城镇第三产业就业人口中有53%就业于商业中。About 53%of the tertiary in
3、dustry employment comes from the commercial industry.商业就业人口占城市的总就业人口和第三产业就业人口的比例均大于相应的对农村就业人口的比例。这说明城市化将引导更多的人就业于商业。The proportions of commercial employment over total employment and tertiary industry employment of urban population are larger than those of rural population.It implies that urbanizati
4、on will lead more employment in commercial industry.,主要的商业就业人口分布在个体、私营企业中,占78%。Private sector absorbs 78%of the commercial employment.城镇单位就业人员的比例在不断地缩小之中。The share of commercial employment coming from state-owned&collective-owned companies becomes smaller over time.,廊坊市社会商品零售总额分结构Composition of Lang
5、fang Retail Sales,2005年批发零售业中,廊坊市限额以上企业所产生的社会商品零售总额仅占16%,其余84%均来自于限额以下企业和个体户。In 2005,large companies generated total retail and whole sales of RMB,accounting 16%of the total retail and whole sales;84%of the rest came from small companies or family businesses.分限额企业的社会商品零售总额比例说明总体来讲,廊坊市当地的零售市场集中度较低,当地
6、的零售企业实力不强。The composition by large and small companies explains that the retail and whole sales market in Langfang is rather fragmented and local retailers and wholesalers are not strong.,餐饮业所产生的社会商品零售总额分类中,明星企业仅占有6%的份额而星级以外企业和个体户占有94%。In 2005,star companies of catering industry accounts only 6%of t
7、he total catering sales in Langfang;non-star companies or family businesses make up 94%.餐饮业的销售构成说明廊坊市的餐饮业欠发达,主要的餐饮服务通过较小的分散的个体企业来执行。The composition of catering sales may reflect that Langfang catering services are rather under developed.Small companies and family businesses provide major catering se
8、rvices in Langfang.,廊坊市分区县社会商品零售总额和人均收入Map of Langfang Retail Sales and Disposal Income by District/County,人均社会商品零售总额大于人均可支配收入。流入的消费力大于流出的消费力。Retail sales per capita outweigh disposal income per capita.Sales inflow from Beijing exceeds sales outflow.,人均社会商品零售总额远小于人均可支配收入。流入的消费力小于流出的消费力。Retail sales
9、per capita are much less than disposal income per capita.Loss of retail sales to Beijing is apparent.,人均社会商品零售总额接近人均可支配收入。流入的消费力和流出的消费力都比较小。Retail sales per capita are close to disposal income per capita.Sales inflow and outflow are minimal.,广阳区城市及农村居民消费支出结构Composition of Guangyang Urban and Rural R
10、esidents Living Expenditures,广阳区城市和农村居民消费支出相差巨大,城市居民人均支出为8190元每年每人,农村居民人均支出为2494元每人每年,仅相当于城市居民的30%。The expenditure of Guangyang urban and rural residents vary significantly.Living expenditure of urban residents is RMB 8190 per year while that of rural residents is RMB 2494.从消费结构上来讲,两类居民也有很大的不同。城市居民的
11、医疗保健开支是除食品之外最大比例的部分。而对农村居民来讲,居住上的开销占到22%,为除食品外最大的开支。The expenditure structures of the urban and rural residents are largely different.For urban residents,medical care is the second largest expenditure while housing is only second to food for rural residents.,广阳区城市居民消费支出结构Breakdown of Guangyang Urban
12、 Residents Living Expenditures,廊坊市零售物业宏观环境总结Summary of Langfang Macroeconomics of Retail Property Market,商业提供了重要的就业渠道。廊坊市城镇第三产业就业人口中有53%就业于商业中。Commercial industry provides important employment channel for City of Langfang.About 53%of the tertiary industry employment comes from the commercial industr
13、y.廊坊市当地的零售市场集中度较低,当地的零售企业实力不强。The composition by large and small companies explains that the retail and whole sales market in Langfang is rather fragmented and local retailers and wholesalers are not strong.餐饮业的销售构成说明廊坊市的餐饮业欠发达,主要的餐饮服务通过较小的分散的个体企业来执行。The composition of catering sales may reflect tha
14、t Langfang catering services are rather under developed.Small companies and family businesses provide major catering services in Langfang.广阳和安次区人均社会商品零售总额远小于人均可支配收入。这说明流入的消费力小于流出的消费力。For Guangyang and Anci,that fact and retail sales per capita are much less than disposal income per capita may be exp
15、lained by the loss of retail sales to Beijing.广阳区城市和农村居民消费支出相差巨大,城市居民人均支出为8190元每年每人,农村居民人均支出为2494元每人每年,仅相当于城市居民的30%。The expenditure of Guangyang urban and rural residents vary significantly.Living expenditure of urban residents is RMB 8190 per year while that of rural residents is only RMB 2494.,6.2
16、 廊坊市市区商业网点规划介绍Introduction to Langfang Retail Master Planning,廊坊市市区商业发展目标Development Target of Retail Market in Langfang City Area,发展目标 Development Target以主城区为重点,开发区、万庄区为骨干,到2020年基本建成商业网点布局和业态结构合理,服务功能完善,有特色的区域性商贸中心In 2020,Langfang will be built into a regional commercial center with well distribute
17、d retail shops,sound structure of retail formats,and complete services function.The new developments will focus on main city,Development zone,and Wanzhuang.廊坊市市区商业网点到2010年总面积达72万平方米,人均商业面积0.8平方米。In 2010,the total retail area of city wide will reach 720,000 sqm with retail area per capita of 0.8 sqm.
18、市区商业网点营业面积到2020年达到225万平方米,人均1.5平方米。In 2020,the total retail area of city wide will reach 2.25 million sqm with retail are per capita of 1.5 sqm.2005至2010年市区全社会消费品零售总额年均增长15%(以2005年为基数),2010年突破53.9亿元;2010年到2020年年均增长20%,2020年达到333.7亿元。The compounded annual growth rate of total retail sales will be 15%
19、between year 2005 and 2010.In 2010,the total retail sales will reach RMB 5.39 billion.The compounded annual growth rate of total retail sales will be 20%and the total retail sales will reach RMB 33.37 billion.,廊坊市市区商业网点规划布局Master Planning for Retail Submarkets,1,2,3,5,6,7,4,8,9,8,10,11,9,10,11,5,商业风
20、光带 Commercial Scene Belt,各个商业中心的发展目标 1Development Goals for Each of the Retail Submarkets,明珠商圈 Mingzhu Submarket以新华路和金光道交叉口为中心 Center around Xinhua Road/Jinguang Road全市商业规模最大、档次最高、品种最齐全的商业区Largest scale of retail;high-end commercial area providing most comprehensive merchandise购物为主,兼有休闲、娱乐功能 Focus o
21、n retail with functions of entertainment and leisure,开发区会展中心区域商业中心 Development Zone Submarket以友谊路和艺术大道交叉点为中心 Around Youyi Road/Yishu Avenue会展、商贸、旅游、宾馆、餐饮、娱乐、休闲、以及文化特色为一体Mixed function of exhibition,trade,tourism,hotel,restaurant,entertainment,leisure,culture满足参加商务活动的外域人口及该区域内居民的消费需求Meet the consumpt
22、ion needs of attendees of business activities and local residents,开发区东方大学城区域商业中心 Oriental College Town Submarket开发区张衡路和毕升路交叉口 Zhangheng Road/Bisheng Road in the Development Zone为东方大学城及周边地区服务,以购物、餐饮、娱乐、文化、休闲等服务功能为主Serve College Town and surrounding area with functions in shopping,restaurant,entertain
23、ment,culture,and leisure,各个商业中心的发展目标 2Development Goals for Each of the Retail Submarkets,万庄新区区域商业中心 Wanzhuang Submarket围绕万庄新区行政中心一带 Around Administrative Center of Wanzhuang重点发展现代物流、文化、餐饮、娱乐、休闲等商贸设施,以满足该区域居民及流动人口购物需求 Emphasis on modern logistics,culture,catering,entertainment,leisure to meet demand
24、s of local residents and visitors,朝阳市场区域中心 Chaoyang Market Submarket以现在的朝阳市场为中心,规划范围为新华路以东,东环路以西,广阳道以南,金光道以北 Around existing Chaoyang Market and bounded by Xinhua Rd(east),East Ring Rd(west),Guangyang Avenue(south),and Jinguang Avenue(north).以购物、餐饮为主,满足该区域内居民消费需求 Mainly shopping and catering to serv
25、e local residents,常辛区域商业中心 Changxin Retail Submarket以常甫路与辛庄道交叉口为中心 Around Changpu Rd and Xinzhuang Avenue以购物、餐饮为主,满足该区域内居民消费需求 Mainly shopping and catering to serve local residents,龙河区域商业中心 Longhe Submarket建设路以西,银河路以东,南环路以南,龙河以北 Bounded by Jianshe Rd(West),Yinhe Rd(east),South Ring Rd(east),and Drag
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