美国时装品牌ST.JOHN45璀尚华赏新店开业暨45周庆典活动策划方案.ppt
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1、1关于 ST.JOHN About ST.JOHN2创意思路 Creation Origin 3流程规划 Event Plan 4设计展示 Related Design5推荐参考 Recommendations,Content,关于 ST.JOHNAbout ST.JOHN,一,Marie GrayST.JOHN的创始人一个音乐的苦涩恋人拥有唱红歌剧院的天籁之音却惨遭失声Marie Gray,the founder of ST.JOHN,and a bitter lover with music,had the sounds of nature but loss of the voice,ST
2、.JOHN的传说The Story about ST.JOHN,关于ST.JOHN的一切就像Marie Gray在用灵感完成一个新乐章这次高歌 一“唱”就是45年Marie Gray gave birth to elegant ST.JOHN,as composing new melody with the inspiration,which lasts 45 year long!,ST.JOHN的美知性冷静简约尊贵由内而外散发着摄人的皇族气质,让现场所有来宾为ST.JOHN的品位与地位折服 Let all the guests overwhelmed by the taste and sta
3、tus of ST.JOHN,ST.JOHN的气质Quality of ST.JOHN,The beauty behind ST.JOHNIntellectuality CalmnessPlain DignitySmelt attractive royalty and nobility,我们需要打造的品位Taste building,尊荣、华美、风范彰显ST.JOHN非凡气质Dignity,Spectatorial,Showing remarkable quality of ST.JOHN,创意思路Creation Origin,二,又一处ST.JOHN新店盛开如何让那一瞬间美得像个梦的开始?
4、Another magnificent store for ST.JOHN will be in full flowering.How to make the moment as beauty as the birth of dream?,相约ST.JOHN45周年庆典将品位和地位发挥到极至的盛会Lets make an appointment at ST.JOHN 45th Anniversary Celebration and share the occasion fully bringing the taste and status into play,领袖Leader,ST.JOHN客
5、户的皇族气质Imperial Quality,Hillary Clinton The wife of former president Bill Clinton,Laura BushThe wife of president Bush,Yang LanFamous emceePresident in China Sun Media,Hu YinmengWell-known actressAuthor,translator,ST.JOHN LOVERS,ST.JOHN的女人 头上都有顶隐形皇冠 ST.JOHN women,with invisible crown on their heads,聪
6、慧Intelligent,名誉Reputation,地位Status,品位不凡High-taste,Opera Atmosphere,Masked waltz,Search super dignityTailor-made for ST.JOHN,ST.JOHN Queen coronation,GodivaRolls-Royce in Chocolates,名流捧场Celebrity Presence,顶级会所Top Venue,Super hotel,优雅品位Elegant Taste,Super women&Model,贵族享受Noble Reception,歌剧院氛围Opera Atm
7、osphere,ST.JOHN 的经典华贵Immersed in the classic and luxury,ST.JOHN,核心主线Core Concept,重温Marie Gray的豆蔻年华Relive the best year of Marie Gray,陶醉,梦的开始All like the birth of dream,极度重撼,一切就像,Overwhelmed by ST.JOHN,流程规划Event Plan,三,活动时间:2007年9月24日活动地点:丽兹-卡尔顿酒店活动内容:Time:24th Sep.,2007Venue:THE RITZ-CARLTONContent:
8、ST.JOHN45年璀尚华赏ST.JOHN新店开业暨45周年庆典,Appreciation of ST.JOHN Superfines ST.JOHN New Store Opening Ceremony&45th Anniversary Celebration,09:30-10:00 st.john记忆长卷欣赏 ST.JOHN Historical Hall 10:00-10:15 开场节目 Opera Opening 10:15-10:20 新店店长致辞 Storekeeper Speech 10:15-10:30 嘉宾代表发言 Guest Speech 10:30-10:35 揭幕仪式
9、Opening Ceremony 10:35-10:50 T台SHOW T-show,流程 AGENDA,10:50-11:00 串场节目 Opera Transition 11:00-11:01 Video播放 Video 11:01-11:20颁发“St.John女王”王冠“ST.JOHN QUEEN”Crown Award Presentation Ceremony 11:20-11:30 结束曲 Postlude,11:30-11:40 抵达新店 Arriving at New Store 11:40-12:00 店内活动 Inner Activity,图,来宾将名字写在背景板空白五线
10、谱上相信这会是最优美高贵的曲子Sign the name in the blank staff on the backdrop and it will be the most canorous and honorable melody,来宾签到Sign in,图,签到完毕接下来何必苦苦等待ST.JOHN记忆长卷上的故事正如乐章一样呈现在你面前After signing in,the story about ST.JOHN will lay spread out before us,and for ST.JOHN,the bright golden memory of 45-year long,
11、is like the magnificent movement composed by loud and sonorous notes.,ST.JOHN记忆长卷效果图ST.JOHN Historical Hall,来宾边欣赏长卷边自由休息交流精致诱人的甜点相信会大受欢迎,精美小食品Dedicate biscuit,The guests could drink,taste,chat or enjoy the historical hall.The dedicate dessert will make all to fell an irresistible impulse to taste.,茶
12、歇区服务Service for Break,茶歇区服务Service for Break,香槟酒欢庆的气泡仿佛都飞升到空气里让所有人都跟着愉快起来The air bubbles of champagne,will foil the intense atmosphere,and let all immersed in the gaiety,香槟酒 Champagne,Say you need me With you now and alwaysPromise me That all you say is trueThat is all I ask of you,Say you love me E
13、very waking momentSay the word that I will follow you,此时的舞台上空空的灯光在随着动人的旋律舞蹈那是韦伯的经典剧目剧院魅影的唱段 Step into the meeting hall,embraced by empty stage,twinkling lighting,and all see The Phantom Of The Opera from Webber is coming in from the curtain,现场灯光配合音乐旋律作为开场,营造神秘氛围Opening by touching lighting and class
14、ical rhythm to build mysterious atmosphere,新店开业开场节目Opening Program,新店开业揭幕环节Opening Ceremony,揭幕ST.JOHN北京新店新店仿佛是ST.JOHN品牌新的展示舞台所以在丽兹酒店里我们用拉开剧场大幕的方式象征揭晓ST.JOHN新店的新精彩The Beijing new store of ST.JOHN is just like a brand-new showing stage,therefore,we disclose ST.JOHN new store by revealing the curtain o
15、f the opera house in THE RITZ-CARLTON.,拉开剧场之幕Reveal the curtain of opera house,幕布向两边收起ST.JOHN的LOGO亮相此时背景音乐为The diva dance高潮部分(From opera Donizetti:Lucia di Lammermoor)The curtain is retracted sideward,and then ST.JOHN LOGO will appear along with the climax of The diva dance(From opera Donizetti:Luci
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