商务英语实训教程 上册 商务活动实训环节ppt课件.ppt
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1、商务英语实训教程 (上册)(部分商务活动环节作业,未经编辑,仅供参考)(虚拟商务活动教学环节是本教材基本特色,目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的,方法,要点等可能存在不熟悉的情况。本教材编写者之一,李荣庆老师愿与诸位教师同仁共同讨论,交换意见,推动商务英语教学的不断提高与创新。,第1单元1)虚拟公司组建2)虚拟公司介绍,The Rain Coffee 雨之咖啡,商务英语(1)班姓名1:金xx姓名2:赵xx,33 Business StreetXihu District,Hangzhou,ChinaTel:400-555-3333中国杭州西湖区
2、商业街33号Website:,The Rain CoffeeOur Senior Management,Marketing ManagerMs. Joan,Financial ManagerMs. Jeanne,Since 2003,we have been supplying different types of coffee. The classical music and quiet environment are our features. You can not only taste our coffee, but also grind coffee beans. If you ar
3、e interested in our coffee machines, you can also buy them. We sincerely hope to offer you our best service.,我公司始建于2003年,目前我们提供不同类型的咖啡。古典音乐和安静的环境是我们的特色。在这里,你不仅可以品尝到我们的美味咖啡,也可以亲自制作。如果您对我们的咖啡器械感兴趣,您也可以购买。我们将竭诚为您服务。,We have made our coffee house into a classical style, covering 150 square meters. We ha
4、ve 15 employees.,Products Introduction,The types of coffee,The types of machine,第2单元 1)名片设计2)信封,信笺设计3)公司着装,发式规则,Business card sample of our company,Mrs. LiGeneral Manager,Headquarters Address: 33 Business Street ,Xihu District,Hangzhou ChinaTel:400-555-3333,The Rain Coffee 雨之咖啡,The Rain Coffee 雨之咖啡,
5、Envelop of our company,Headquarters Address: 33 Business StreetXihu District,Hangzhou,ChinaTel:400-555-3333Website:,The Rain Coffee 雨之咖啡,The Rain Coffee 雨之咖啡,Letter head of our company,Headquarters Address: 33 Business StreetXihu District,Hangzhou,ChinaTel:400-555-3333,Headquarters Address: 33 Busin
6、ess StreetXihu District,Hangzhou,ChinaTel:400-555-3333,The Rain Coffee 雨之咖啡,The Rain Coffee 雨之咖啡,Dress code of our company: managers and office clerks,We require our managers and offices clerks to be dressed formally . We believe that a good appearance can stand for our company.,Dress code of our co
7、mpany: workers,We require our workers to be dressed in working clothes. Appropriate clothes are the embodiment of the high quality service.,Hair code,The hair of man is short and fashionable.The hair of women is delicate and beautiful.,第3单元 1)word-PDF转换格式2)图片文件处理,Before the conversion,Run the Word-P
8、DF converter software.Add the Word document.Click the “convert” button to convert the Word into PDF.,After the conversion,FreePic2Pdf is a software which can convert pictures into a PDF document. First ,run the converter software. Then add the pictures and convert them into a PDF document.,第4单元 1)饼形
9、,柱形,线形图片文件处理,The Table Of Basic Information about Our Employees,25%,75%,31%,69%,38%,62%,500,300,600,550,The number of our employees has increased over the past five years.,350,400,500,600,800,350,400,500,600,800,The total capital has risen to $60 million by 2012 from $30 million in 2008.,40,30,45,50
10、,60,30,40,45,50,60,第5单元 1)团队精神2)图片文字翻译3马斯洛理论,Each member in a team must cooperate with each other. Team spirit is the key to the success of the company.,work together,There is strength in unity.,The team cooperation can lead to the success.,Before,After,三菱,丰田,东风标致,奔驰,雪佛兰,奥迪,Maslows theory of hierarc
11、hy of needs,Story supporting Maslows theory of hierarchy of needs,One year ago, our employees were not hardworking. I wondered why did it happen. I guessed that maybe we didnt offer them enough material conditions, so I made a plan later to increase their wages and provide them with welfares during
12、the festivals. They can have a rest and eat something in the restroom if they feel tired. After this plan has been put into practice for several months, I found they worked efficiently and pay more attention to the company. I realize that physiological needs are the most important to the employees j
13、ust like the first level of Maslows motivation theory to motivate employees.,第6单元 1)组织结构设计2)部门设计,This is the Organization Design of Our Company,CEO,Finance Dep.,AdvertisingDep.,CustomerServiceDep.,Human ResourceDep.,ProductionDep.,PurchaseDep.,DesignDep.,Sales&marketingDep.,manager,WelfareDistributi
14、on,Recruitment,Designingcoffee,Designingmachine,Detailed Information of Some Our Departments,Human Resource Dep.Number of employees:50Main duties:1.Recruiting qualified employees.2.Guiding and supervising employees for responsibility.3.Giving out welfares to employees.,Detailed Information of Some O
15、ur Departments,Design Dep.Number of employees:35Main duties:1.Improving the functions of coffee machines.2.Designing new types of coffee machines.3.Creating modern means of making coffee,Vision,Within the next three years, we want our shops to become one of the most famous coffee shops in China. Fol
16、lowing the trend, we will sell our products in the Internet . Covering most types of coffees, our shops will be special and unique. Were going to attract foreign investment by enlarging the publicity. Meanwhile, foreign advanced technology will be brought in.,Mission,To provide a relaxing and comfor
17、table place for people.To offer a better service than other similar shops.To create a Chinese famous brand and enjoy a certain status in foreign countries.,Objectives,Generate $80 million in total revenues in 2016.The revenue of coffee machines sales is $20 million.Our products will be popular with
18、all kinds of people.Be the listed company.,Strategies,Enlarge the publicity on time through people and Internet.2.Go to abroad to visit some famous coffee shops for studying their advanced management and technology.3.Select some best selling shops to set examples for other shops every month. 4.Train
19、 employees regularly.5.Use some promotion means to attract more customers.,Action Plans,Develop publicity & marketing plan.Change traditional means of management.Take part in business exhibitions every year.Send our machine designers and technicians abroad to have a further study.,第7单元 1)产品组合,产品线2)产
20、品介绍,Product Mix and Lines,coffee,coffee machine,Latte Mocha Flat White Cappuccino macchiato,Semi-automatic coffee machine Automatic coffee machine Traditional coffee machine,traditional,fancy,Black coffee,White coffee,AmericanoEspresso,75%,25%,coffee,Our company has two big parts of products. The ma
21、in product is coffee making. In order to be welcomed by all ages, our coffee has a variety of types.,Traditional coffee,Fancy coffee,Coffee machine,Besides the variety of coffee, we also produce coffee machines. We focus on safety and innovation, and they are also accepted by foreigners.,The share o
22、f coffee sales is 32%.,The share of coffee machine sales is 74%.,Market Share,第8单元 1)产品 4P 分析,Our Products,With the development of economy, people pay more attention to the quality of their lives. In order to satisfy our customers needs, we offer them healthy and tasty coffees and convenient coffee
23、machine. They are welcomed by most of the ordinary people.,We select coffee beans in good quality. Part of the coffee is imported from Brazil, Java, Colombia and so on. We use hand grinding coffee to replace instant coffee. To some extent, they are beneficial to our bodies. If customers are interest
24、ed in them, they can grind coffee beans in person.,We bring in advanced technology to produce creative coffee machines. Traditional and modern styles are both sold. Our designers launch a new product on a regular basis.,Our Place,We set up our stores near the supermarkets or in the supermarkets. It
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