东风雪铁龙凯旋试乘试驾执行方案.ppt

体验灵动 感受卓越Vivid Experience;Excellent Experience东风雪铁龙凯旋媒体试乘试驾活动Media Test Driving of Dongfeng Citroen C-Triomphe执行方案Implementation Plan,2,细致体验：在整个试驾过程中，凭借前期精心设计和准备的路线、任务游戏等，使得试乘试驾者可以快乐地感受我们企图推介的每一处细节 Considerate experience:in the whole process,we can make the test drivers experience every detail that we promote joyfully,resorting to the preliminary elaborate design,ready routes and assigned game.感受品味：从签到那一刻起，我们希望试乘试驾者不仅看到高雅突出的专属展台、高规格的接待安排，更希望透过尊贵的“个性化试乘试驾助理员”服务以及随车引导系统来表现凯旋轿车的卓越品味 Taste experience:from the moment of check-in on,we hope that test drivers can see the elegant show stage and reception arrangement of high standards.Moreover,we can manifest the excellent taste of C-Triomphe through the service of“self-identity test driving assistant”and the follow-up guiding system.,目的Purpose,3,目的Purpose,4,试驾线路 Routes of Test Driving,5,线路1：短线路，滨海，曲折，有起伏。风景极美，车流较少。有利于表现车辆弯道特性 Route 1:short-distance,on the shore,twist and undulate;beautiful scenery,less vehicles;in favor of representing C-Triomphes bend identity 线路2：城市路线，表现车辆的舒适和安静 Route 2:city route to represent C-Triomphes comfort and silence线路3：从大连去旅顺的快速路，弧度较大，可以保持档位较长时间使乘员有时间去发现车上的装备和质量。符合中国人典型驾驶习惯的路线。突出车辆的动力性能和抓地性能 Route 3:Expressway from Dalian to Lvshun,wider radian so as to keep the same transmission longer,and further to make driver have time to experience C-Triomphes equipment and quality;in accordance with the Chinese typical driving habits;and better embodied the power and road-holding performances.,试驾线路 Routes of Test Driving,6,试乘试驾项目说明Item Specification of Test Driving,玛格利特自选项目Margaret self-optional test driving 我们为试乘试驾者提供了两条环形测试线路，由其自由选择测试顺序以及对应的车辆级别开展试乘试驾 We offer the test drivers two circle routes in order that they can choose the test sequence and corresponding class of vehicle for test.城市线路（机动灵活性体验、静肃性体验）City route(to experience the agility and silent of the engine)滨海线路（引擎扭力体验、变速系统体验、底盘特性体验）Shore route(to experience the engine-torque,shift-gears system and chassis identity),7,指定路线测试项目Appointed route test item 我们提供给试乘试驾媒体一条70公里往返车程的快速路、综合路段的车辆试驾体验路线用以测试引擎的平顺性、马力感受、综合行车电脑使用、定速巡航功能使用、限速装置体验、音响体验、高速寻迹性体验 We offer the test drivers an expressway of 70km round-trip.The integrated route can test the smooth of engine,the power experience,application of drive computer and cruise control function,the experiences of speed limiter equipment,hi-fi and high-speed road-seeking.,试乘试驾项目说明Item Specification of Test Driving,8,指导测试项目 Guidance test item为了让媒体获得的试驾报告不会因本身水准而导致与实际偏差，计划了专门的指导试驾项目。In avoidance of the test warp from the reality that journalists make because of their own driving skill,we are planning the professional guidance test item.其中包括：inclusive:-试乘试驾助理的随车讲解和示范指导（功能操作）Follow-up explanation and demonstration by the test driving assistants(function manipulation)-音视频演示的讲解和展示指导（功能和路线）Explanation of the demo audio&video and demonstration guidance(function and routes)-测试车手的示范演示指导（性能和极限）Demonstration guide of the test drivers(performance and utmost)-试驾手册的分步骤、分项目测试指导（功能、性能、舒适性、先进性）Test guidance of test driving brochure by steps and by items(function,performance,comfort and advanced identity),试乘试驾项目说明Item Specification of Test Driving,9,PRO.TEST,四个小组分别根据测试手册对车辆的经济性(Cost)舒适实用性(Comfort&Practicality）性能操控性(Handing&Performance)安全可靠性(Reliability&Safety)四个方面分别加以测评，填写测试报告在试驾完成的总结会上，直接组合为“专业总评(PRO.Summary)”，供媒体使用以及后期发散扩大。,10,经济性(Cost),车辆价格（根据全程体验，对此车在20万左右的价格作出主观评价）最新科技（创新科技、超越同级科技、同级高水平科技、一般科技）燃油经济性（瞬间最低、平均测试、每升公里数）耐用度评估（引擎、故障预防、悬挂、内装材质）同级比较（AUDI A4、VW PASSAT、HONDA ACCORD）易损件维护成本（机油、机油隔、汽油隔、避震组、轮胎）同级比较,11,舒适实用性（Comfort&Practicality）,内装工艺、材质座椅（厚度、包裹宽度、调校便利性）尺寸（车身、内空间、尾箱、轴距、轮距、悬挂行程）音响测试（音响系统形式、声像定位、频率还原、分贝值）滤震测试（普通、砺石、土路）操控界面（电器、巡航）弯道测试（侧倾、各位置乘坐稳定度、驾控信心）,12,性能操控性(Handing&Performance),引擎（性能指标）变速箱（齿比衔接、转档反应、技术特征）坡道、平直路面悬架（悬架形式、技术特征）辅助驾驶动态测试（0-100km、0-400m、90-120km、极速、高速转向、低速移库）测速仪、开阔长直路,13,安全可靠性(Reliability&Safety),主动保护装置罗列、介绍被动保护装置罗列、介绍安全构造及工艺（车架结构、特殊设计、焊接工艺、钣金工艺）展示品、讲解、示范片操控极限（各种路面制动、高速转向极限、跨越障碍极限、照明极限）开阔路面，需要部分洒水视野（前、侧、后、盲区范围、停靠视野）锥桶、尺子,返回,14,音频引导方案,针对专业媒体试乘试驾量身定做音频引导CD（2X74分钟）针对普通媒体“旅顺之旅”的音频引导CD（2X74分钟）针对普通媒体“玛格利特自选线路”的音频引导CD（60分钟）,15,针对专业媒体试乘试驾量身定做音频引导CD（2X74分钟）,问候(3min)路线介绍(5min)法国香颂1(4min)测试凯旋话题：法国国际试车手测试旅顺路段(10min)景点介绍：大连的广场及采访canon国际摄影师谈车辆拍摄(10min)法国香颂2(5min)测试凯旋话题：功能讲解（定速巡航、限速）、设计师采访（VALEO）(15min)法国香颂4(5min)景点介绍：旅顺(10min)法国香颂5(5min)测试凯旋话题：城市测试方法、采访周勇或法国人(10min)法国香颂3(3min),16,针对专业媒体试乘试驾量身定做音频引导CD（2X74分钟）,问候(3min)凯旋测试话题：如何测试稳定系统、设计师采访(15min)法国香颂1(4min)测试凯旋话题：功能讲解（行车电脑）(10min)法国香颂2(5min)景点介绍：大连金石滩(5min)法国香颂3(3min)测试凯旋话题：凯旋的底盘特性、法国试车手大连测试实况(10min)法国香颂4(5min)景点介绍：俄罗斯、日本风情街(10min)测试凯旋话题：测试对比(10min)法国香颂5(5min),17,针对普通媒体玛格利特路线试乘试驾的音频引导CD（60分钟）,问候(3min)凯旋测试话题：什么是玛格利特自选路线，测试些什么（10min）法国香颂1(4min)测试凯旋话题：功能讲解（行车电脑）及设计师访谈(10min)法国香颂2(5min)景点介绍：大连的特色和美食法国香颂3(3min)测试凯旋话题：法国试车手大连测试实况(10min)法国香颂4(5min)景点介绍：大连的广场(5min)测试凯旋话题：测试对比(10min)法国香颂5(5min),18,针对普通媒体旅大快速路线试乘试驾的音频引导CD（74分钟）,问候(3min)测试凯旋话题：法国试车手旅大快速路测试实况(10min)景点介绍：旅顺的故事（10min）法国香颂1(4min)测试凯旋话题：功能讲解（巡航系统、限速系统）及设计师访谈(10min)法国香颂2(5min)景点介绍：旅顺景点（5min）法国香颂3(3min)测试凯旋话题：外形及底盘稳定性测试（10min）测试凯旋话题：测试对比(10min)法国香颂4(5min),19,针对普通媒体旅大快速路线试乘试驾的音频引导CD（74分钟）,问候(3min)测试凯旋话题：仿生学-外形设计-灵性设计(10min)景点介绍：大连号游艇（10min）法国香颂1(4min)测试凯旋话题：功能讲解（转向式双氙气大灯）及车手访谈(10min)法国香颂2(5min)景点介绍：海之韵公园及摄影推介(5min)法国香颂3(3min)测试凯旋话题：变速箱测试、耐用性介绍（10min）法国香颂4(5min)景点介绍：星海广场及摄影推介（5min）法国香颂5(5min),返回,20,21,试乘试驾排期Arrangement of Test driving,试驾排期（总计人数：258 人）Arrangement(total:258 persons),第一部分：专业媒体试驾Part 1:Test Driving of Auto Media（4月24日29日）,23,专业媒体试乘试驾Test Driving of Auto Media,26-28日无旗舰型备用车，可使用尊贵型为备用车No spare sedans of flagship version from 26-28,dignity ones can be used,24,专业媒体试驾日程 Test Driving Schedule of Auto Media,第一天 First Day,第二天 Second Day,第三天 Third Day,08:00-09:00,09:00-10:00,10:00-11:00,11:00-12:00,12:00-13:00,13:00-14:00,15:00-16:00,17:00-18:00,18:00-19:00,19:00-20:00,20:00-21:00,21:00-22:00,媒体签到Journalists check-in,媒体欢迎晚宴 Welcome dinner party for the media,休息 Have a rest,试驾说明会/技术解答 Test driving specification Conference/techniques Q&A,自由活动 Free time,媒体早餐/路线介绍Journalists breakfast/route introduction,自由测试 Free test,星海广场集结 Assembly at Xinhai Square,测试灯光/夜景拍照 lighting test/photo-taking of night scene,自由测试 Free test,集结/交车 Assembly and distribution of cars,午餐/退房 Lunch/check-out,返程 Return,晚餐 Dinner party 试驾总结会 Test driving summary conference,25,专业媒体清单List of Auto Media Journalists,第二部分：评委五一期间试驾（5月1日7日）Part 2:Test Driving of Judgers on May Day(May 1-7),27,评委五一期间试驾Test Driving of Judgers during the May Day,1,2,3,4,5,6,7,确定行程 Confirm the routes,安排接送 Arrange the reception,抵达大连Arrive in Dalian,领取车辆Get the vehicle,试驾培训Test driving training,试驾/沟通Test driving/communication,大连游览Visit Dalian,还车/返程Hand in the vehicles/return,28,评委五一期间试驾名单List of Judgers,落实中,第三部分：大众媒体试驾（5月9日21日）Part 3:Test Driving of Mass Media(May 9-21),30,普通媒体试乘试驾Test Driving of General Media,31,普通媒体记者试乘试驾日程表 Test Driving Schedule of General Media Journalists,5月9-21日（第一日）May 9-21(First day),32,5月9-21日（第二日）May 9-21(Second day),普通媒体记者试乘试驾日程表 Test Driving Schedule of General Media Journalists,33,5月9-21日（第二日）May 9-21(Second day),普通媒体记者试乘试驾日程表 Test Driving Schedule of General Media Journalists,34,*工作人员做第二天工作准备 Staff should do the preparation for the next day.,5月9-21日（第二日）May 9-21(Second day),普通媒体记者试乘试驾日程表 Test Driving Schedule of General Media Journalists,35,5月9-21日（第三日）May 9-21(Third day),普通媒体记者试乘试驾日程表 Test Driving Schedule of General Media Journalists,36,住宿酒店 Hotel,酒店名称：富丽华南山花园酒店 Name:Furama Nanshan Garden Hotel 可提供来宾房间数：40间（四星）Room type for guests:40(four-star)可提供工作人员房间（三星）Room type for staff(three-star)可提供独立停车场 Independent parking lot交通条件便利 Convenient transportation,37,住宿酒店（备选）Hotel(optional),酒店名称：香格里拉大酒店 Name:Shangri-La Hotel可提供充足来宾房间及工作人员房间（五星）Sufficient rooms for guests and staff(five-star)处于闹市区，交通便利不足 Located in the prosperous area,inconvenient transportation停车位比较拥挤 Crowded parking space,38,媒体资料 Media Information,背景资料部分：Background information:凯旋驾驶说明 Driving specification of C-Triomphe 凯旋参数及装备表 Parameters and equipments form of C-Triomphe 凯旋图片及视频光盘 Photos and VCD of C-Triomphe凯旋宣传文章汇总光盘 CD of the articles collection of C-Triomphe communication试驾资料部分：Test driving information路书/试驾手册 Route book/test driving brochure 媒体试驾感受表（试驾结束时填写）Experience form of test driving of the media(to fill at the end of the test driving)媒体试驾责任书（领取钥匙时填写）Task description of test driving of the media(to fill on getting the key),应用设计 Application Design,预 算 Budget,41,预算,