《对同类产品的优势》PPT课件.ppt
October 2007,PRIMOFIT,Competition,USPs,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 2,PRIMOFIT Table of contents,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 3,PRIMOFIT main competitors(1),in all markets:GEBO HAGE(H-elastic)ATU(isiflex)in some countries:ATUSA(Fast fittings)Vite Fer(France)WASK(UK),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 4,PRIMOFIT main competitors(2),GEBOmarket leader in Germany(market share:70%);powerful and aggressive marketing(”buy the original”)customers asking for“Gebo-couplings”instead of compression fittings,also if they still buy and use PRIMOFITgross list price at dealers about 8%to 10%below+GF+pricestapping and sealing clamps made out of malleable cast iron inproduct rangecompression fittings made out of brass in product rangeheadquarter in Germany,local companies in:Spain,Italy,France,Poland,Hungary,Czech Rep.,Russia,Belarus,Ukraine,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 5,PRIMOFIT main competitors(3),HAGE(H-elastic)and(H-multilastic)former HAGE Fittings GmbH&CoKG(Germany)now part of Simplex Fittings(located in Germany),therewith a member of the Aalberts Groupless marketing and sales activities for compression fittings identical in construction like GEBO“GEBO Follower”gross list price at dealers about 30%-35%below+GF+pricesused from dealers to raise their margins,often in the same shelf beside GEBO products,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 6,PRIMOFIT main competitors(4),ATU(Isiflex)former ATU Armaturen GmbH,now in the company of Raufoss Water&Gas(trade mark:“isiflo”,compression fittings“isiflex”)since 2004 also member of the Aalberts Group beside compression fittings made out of malleable cast iron there are other products in the range:couplings made out of brass,gray cast iron,polyethylene tapping clamps we assume that ATU is stronger in utility market(Germany)gross list price at dealers about 30%-35%below+GF+pricesdistribution network in 21 European countries,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 7,PRIMOFIT main competitors(5),ATUSA(fast fitting)own production and foundry in Spainmain business is malleable cast iron fittingsHelden(Style 65)Style 65 Compression fittings in 2003 bought by Crane Ltd.(UK)from Etex Group SA Amblard S.A.(vite fer)French companycompetition only in Francematerial of the body and nut is mild steel,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 8,PRIMOFIT main competitors(6),TUPY(tupypres)big foundry in Brazilproducts for automotive,pipe fittings etc.tupypres a copy of PRIMOFIT?AFL(giunti rapidi)Italian producer with own foundrygave up production in Oct.2007GF Traisen bought stockWASK(flexgrip service fittings)a member of Glynwed pipesystems,therewith a member of Crane LTD(UK)only in UKstrong competitor in special gas parts(Transco),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 9,PRIMOFIT Competition detailed analysis(1),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 10,PRIMOFIT Competition detailed analysis(2),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 11,PRIMOFIT Competition detailed analysis(3),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 12,PRIMOFIT Competition detailed analysis(4),Comparison of a 1”coupling,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 13,PRIMOFIT Competition detailed analysis(5),Locking Ring,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 14,PRIMOFIT Competition detailed analysis(6),Other important issues,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 15,PRIMOFIT Features&USPs(1),Very versatile connection(Steel,PE,imperial PE,Lead)Dismantling not requiredMinimal pipe preparationNo threads on steel pipeNo special tools or skills necessaryQuick Assembly time saving installationCan be used in“awkward positions/places”Big product rangeAngular deflection possibleFull end load resistance,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 16,PRIMOFIT Features&USPs(2),Spare packs availableSmall and compact fittingJoint can be“loosened”(not permanent)Individually bagged and labelled(EAN code)Colour-coded,October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 17,PRIMOFIT Advantages&USPs(1),vs.other Jointing methods(threading,welding,etc.)No special tools or skills necessary No threads on steel pipe required Quick Assembly time saving installation Can be used in“awkward positions/places”Angular deflection possible Very versatile connection(Steel,PE,imperial PE,PEX,),October 2007,PRIMOFIT-competition;FGM 2007 water&gas utilities 18,PRIMOFIT Advantages&USPs(2),petition(compression fittings)Dismantling not required(before installation)quicker installation time reduces risk of damage or failure at assembly Fittings are individually bagged(colour coded)and labelled(EAN codes)Fittings are smaller and lighter puts less stress on pipe-work Usable for high temperature(105C)+fuels(through FPM seals)Spare packs available reduces required stock-space at the dealers,
