外贸函电教学ppt课件.ppt

2023年1月19日,外贸英语函电,1,Business Correspondence,外贸函电,2023年1月19日,外贸英语函电,2,General goal,Students should be able to express themselves in English during the whole business procedures,start from negotiation to the end of the business,and writing English business letters correspond with foreign business partners.,Content,This subject follow the trade process teaching us how to write business letters in each step of the business.Contract building period(enquiries,offers,quotations etc.)Process contract period(shipment,payment,insurance and claims)Other forms of business。,2023年1月19日,外贸英语函电,3,Todays agenda,Preparation before Writing Writing PrinciplesStructure of a Business Letter,2023年1月19日,外贸英语函电,4,2023年1月19日,外贸英语函电,5,Preparation before Writing,1.Studying your readers interest,that is,thinking of what your reader thinks.(研究读者的兴趣，那就是说，想读者之所想。)2.Planning what you will write and writing effectively.(安排好你所要写的内容，有效地写作。)3.Deciding to adopt the proper layout,tone and style(决定采取适当的格式、语气和文风)4.Writing naturally and sincerely(诚恳自然地写),2023年1月19日,外贸英语函电,6,Writing Principles and Language Features,the six“Cs”:concreteness,clearness,conciseness,courtesy,consideration and correctness.6C:具体、清楚、简明、礼貌、体谅、和正确。,2023年1月19日,外贸英语函电,7,1.Concreteness(具体),We wish to confirm our e-mail dispatched yesterday.（我们希望确认我方昨天发出的电子信件）We confirm our e-mail of June 2nd,2011.(我方确认我方2011年6月2日的电子信件。),2023年1月19日,外贸英语函电,8,The Universal Trading Company is one of our big buyers.(世界贸易公司是我们的大买主。)The Universal Trading Company placed over U.S.$2000000 worth of business with us each year.(世界贸易公司每年同我们做200万美元的业务。),2023年1月19日,外贸英语函电,9,We have received with thanks your check,the amount has been placed to your credit.（我方已收到贵方支票，此款已记于你方账户贷方。）We have received with thanks your check No.248 for US$200000,in payment of our commission,which has been placed to your credit.（收到贵方248号发票一纸，金额计20万美元，用以支付我方佣金，谢谢。该款项已记于你方账户贷方。）,2023年1月19日,外贸英语函电,10,These brakes stop a car within a short distance.（这种制动器能在短距离把车刹住。）These type SMO2 power brakes can stop a 4-ton car traveling 65 miles an hour within 300 feet.（这些SMO2型动力制动器可使时速65英里的4吨汽车在300英尺内制动。）,2023年1月19日,外贸英语函电,11,2.Clearness(清楚),Initials：除了少数国际商业界确认的缩写，如CIF、FOB等外，应尽量避免使用缩写，尤其是机构或组织名称，最好写出它的全部字母。,2023年1月19日,外贸英语函电,12,Numbers：不同国家的人对某些数字的表达方式不一样，例如：英、美两国对billion的理解不一样。所以最安全的办法是数字和文字同时使用，例如：$10575.9(ten thousand five hundred and seventy-five dollars,ninety cents.),2023年1月19日,外贸英语函电,13,介词：数字前如果要用介词必须十分小心。例如：The price has been increased to$20.（到）The price has been increased by$20.（了）The price has been increased from$20.（从）,2023年1月19日,外贸英语函电,14,Pay attention to the rationality in logic,the variety in sentence structure,the compact in plot and coherence in meanings.（注意逻辑上的合理，句子结构上的多变，情节上的紧凑和意义上的连贯。）Pay attention to the logicality of the full text.（注意全文的逻辑性。）,2023年1月19日,外贸英语函电,15,2023年1月19日,外贸英语函电,16,3.Conciseness(简洁),1)Make a long story short and try to avoid wordiness.（长话短说，尽量避免啰嗦。）,2023年1月19日,外贸英语函电,17,2)Avoid using the general and out-of-date commercial jargon and try to express your idea in modern English.(避免笼统、陈旧的商业术语，尽量使用现代英语来表达。),2023年1月19日,外贸英语函电,18,3)Avoid unnecessary repeat.（避免不必要的重复。）We have begun to export our machines to the foreign countries.（我们已开始向国外出口机器。）Samples will be sent and offers will be made upon receipt of your specific enquiries.（一俟收到你方具体询盘，就发盘寄送样品。）,2023年1月19日,外贸英语函电,19,4.Courtesy（礼貌）,a.We take the pleasure of sending you our latest catalogue and we wish to draw your attention to a special offer we have made in it.（我们高兴地将我们最近的目录单寄给贵方，希望贵方注意我方在目录中特殊报盘。）b.You will certainly be interested in a special offer on page 4 of the latest catalogue sent to you by us.（贵方一定对我方最近所下订单第4页中的特殊报盘感兴趣。）,2023年1月19日,外贸英语函电,20,用以表达礼貌的语言形式很多，现介绍一些如下，谨供参考：Change the commanding tone into requesting tone,that is,change the imperative sentence into general question with the word“will”or“would”at the beginning.（将命令式改为请求式，也就是说将祈使句改为will 或would开头的一般疑问句。）,2023年1月19日,外贸英语函电,21,Try to avoid using the words with forcing tone or arousing unpleasantness.（尽量避免使用带有强迫语气和引起不快的词语。）Use the words or expressions with the meaning of joy,thanks and regret etc.（使用表示高兴、感激和遗憾的词语：）,2023年1月19日,外贸英语函电,22,Note 1.写作时，很重要的一点，就是要掌握好交际原则，避免陈腐的词语和商业行话。Note 2.写作时，有必要把礼貌和卑恭区分开来。Note 3.最好不用permit和allow来向对方表示请求。,2023年1月19日,外贸英语函电,23,5.Consideration(体谅),Take the recipients attitude,i.e.“You”attitude,and avoid taking the writers attitude,i.e.“We”attitude.（采取收信人的态度，即“你们”的态度。避免采取写信人的态度，即“我们”的态度。)Try to discuss problems in a positive way and avoid discussing problems in a negative way.(尽量以积极的方式谈论问题，避免消极地谈问题),2023年1月19日,外贸英语函电,24,6.Correctness（正确）,Choose the only accurate facts,words and figures.（选择惟一准确的事实、词语和数据）Take a matter-of-matter attitude to clearly state what you will say.Dont over-state or understate.（以实事求是的态度表明你要说的事，不要言过其实，或者表达不充分。）Pay attention to the correct understanding and using the commercial terms and jargons.（注意正确理解和使用商业术语。）,Structure of a Business Letter,2023年1月19日,外贸英语函电,25,2023年1月19日,外贸英语函电,26,e.g.(1)CHAUSSURES RAOUL23 Avenue de lOpera ParisParis，FranceTELEX：237361Tel：(212)989.5250Your Ref.No.145148January 24，2011(2)China National Light Industrial Productslmport Export Corp.82 Tung An Men StreetBeijing，China(3)Gentelmen：(4)Re：Chinese Shoes(5)We are in receipt of your letter of January 9 and wish to thank you for your attractive calendar for 2008.(6)We are forwarding a draft for RMB 800 yuan to your Guangzhou Branch for the samples received.Meanwhile we wish to inform you that we are going to present the full line of shoe samples at the Paris Shoe Show opening on February 1，so that the French people will have a chance to see the fine quality and excellent workmanship of the Chinese shoes.It is hoped that through our endeavours we can promote business between us and mutual understanding between the people of our two countries.I,as president of this Company，would like to visit China together with my wife and our colleague，Mr.J.Pasteur，on or about February 10 to discuss future business.While there，we would like to visit some educational institutions and some places of historical interest.The length of our visit will depend on the business we will have to attend to.We hope to complete our visit within two to three weeks.Photos of these three persons，together with our application for the entry，are enclosed.(7)We look forward to hearing from you soon.(8)Sincerely yours，(9)Chaussures Raoul(Signed).Charles Perrault(10)Encl.As stated.,(1)The Heading,a)136 Tower Street，(b)P.O.Box No.1752,Toronto 4，Canada，London，England,May 17，2010.Jan.15,2012.(c)6 and 7 Clifford Street(d)P.O.Box 1079 London，SW463 IY,England Beijing，China Jan.15，2011 Jan.15，2012,2023年1月19日,外贸英语函电,27,(2)The inside address,.Messrs Hawker Siddeley International Ltd，32 Duke Street，（c/o Messrs Longmans Green&Company转交）St.James，London，SW5 IDY（Attention：Mr.H.A.Donnan，Export Manager给公司里具体人）,2023年1月19日,外贸英语函电,28,(3)The Salutation,Dear Sir/Gentlemen,Dear madam or just Gentlemen,Madam,2023年1月19日,外贸英语函电,29,(4)The Subject Heading or Caption,“Subject:”“Re:”,2023年1月19日,外贸英语函电,30,(5)The opening sentence,Example:I have the pleasure to tell you that.Or with great delight I learn that When replying a letter,its date and reference no.should be mentioned.Example:Thank you for your letter 234 GW/gp of 18th September Or Your letter of the 10th August has been received with thanks,2023年1月19日,外贸英语函电,31,(6)The body of the Letter,It is the most important part of a business letter,it should be well organized,to express every detail of the business.If it is not only one page,then every page need a head,which contain the receivers name,date,and page number,in order to avoid the disorder.,2023年1月19日,外贸英语函电,32,(7)The closing sentence,Can be phrase like:Awaiting your good newsLooking forward to your early reply Can be a whole sentence like:We await your good news.,2023年1月19日,外贸英语函电,33,(8)The complimentary close,Faithfully yours,Yours truly,yours sincerely,2023年1月19日,外贸英语函电,34,(9)The signature,Include the companys name,which comes first,then the hand writing signature,followed by the print name and position.,2023年1月19日,外贸英语函电,35,(11)&(12)Enclosure&Postscript(P.S.),Ensls：2 Invoices Enc.：1 BLading 1 Photo 1 Certificate Postscript(P.S.),2023年1月19日,外贸英语函电,36,Styles for business letter writing,2023年1月19日,外贸英语函电,37,2023年1月19日,外贸英语函电,38,indented style,2023年1月19日,外贸英语函电,39,blocked style,2023年1月19日,外贸英语函电,40,Modified style,Addressing envelopes,Attention the order of the address StampMessrs William&Sons，76 Lancaster House，Manchester，England.,2023年1月19日,外贸英语函电,41,practice,假设你是浙江纺织品进出口公司（ZHEJIANG TEXTILES I/E CORP.）的一名业务员，请进行以下操作：2002年2月你从国际互联网得知美国的UNITED TEXTILES LTD.欲求购中国产的全棉床单。该公司的详细地址如下：UNITED TEXTILES LTD.1180 CHURCH ROAD NEWYORKU.S.A.请给对方公司发一封信函，要求格式完整、正确，内容可以自由发挥注意：信函日期为2013年2月2日,2023年1月19日,外贸英语函电,42,